Marketing Your Brand

Instagram is undeniably one of the most important sites for marketing a salon or studio on social media. If you're not using it to build your personal brand and your customer base, you're missing out on a fun, effective opportunity. Of course, successful social media...

Businesses are starting to reopen after the initial lockdown phase of the coronavirus pandemic. Of course, the threat isn't gone, as we still haven't developed a vaccine, “herd immunity,” or effective treatments for those severely affected by COVID-19. Still, we have...

As a beauty, health, or wellness entrepreneur, you're always looking for new ways to bring new business in to your salon, studio, or spa. And since your marketing budget is probably pretty tight, you're especially interested in methods that don't cost anything...

We're all doing our best to maintain as much interaction as possible in these trying times of closed businesses, social distancing, and quarantine due to the coronavirus pandemic. While we do our best to keep in touch with family and friends, it's also important not...

Creating a loyalty program for your hair salon or other type of beauty, health, or wellness studio is a powerful way to increase your income. But it takes some planning to design a customer loyalty program that not only do your clients sign up for, but one that...

Hair salons and many other beauty and wellness businesses have fairly predictable spikes and dips in bookings over the course of the year. The down times can be a bit rough financially, but with some preparation and a proactive approach to getting more appointments,...

November and December are great months to encourage people to visit your beauty, health, or wellness business. They’re in a spending frame of mind, they’re interested in looking and feeling their best for family gatherings and office parties, they’re searching for...

Today, video is well established as one of the best-performing online content formats on websites, social media, and in email messages and newsletters. Video often gets considerably more click-throughs, views, likes, comments, shares, and backlinks than written...

It’s a common misconception that men don’t give much thought to hairstyling and other beauty services, and that they aren’t willing to spend much money on them. They do, and they are, provided they see the value. This misconception creates great opportunities for hair...

Anyone who works as a hair stylist, nail tech, esthetician, cosmetologist, massage therapist, tattoo artist, or other beauty, health, or wellness professional understands the need to build up a base of regular clients. A steady flow of repeat business is the key to...

Hair stylists, estheticians, tattoo artists, and other beauty professionals rely heavily on word-of-mouth from happy clients to bring in new business. And it’s definitely one of the best forms of marketing out there. As an added bonus, it doesn’t cost a cent—just the...

There really isn’t any better way to get more clients for your styling, esthetician, massage, tattoo, or other beauty or wellness business than referrals and word-of-mouth marketing from existing clients. And the reason is simple: People are far more trusting of...

Have you thought about using digital advertising to reach new clients for your salon, spa, tattoo parlor, or other beauty, health, or wellness business? You’ve probably heard it’s much more cost-effective than traditional offline forms of advertising. And this is...

Online customer reviews can be a powerful form of marketing and PR. Prospective clients of your beauty, health, or wellness business are likely to at least skim some reviews and ratings on sites like Yelp, Google, and Facebook. And consumers generally consider user...

We probably don’t need to tell you, but competition among salons is steep. Not every gifted stylist or other beauty professional is also a naturally talented or experienced marketer. But once you embrace your entrepreneurial spirit and are running your own beauty...