Marketing Your Brand
Tips about effective promotion to grow your beauty, health or wellness business
Tips for Photographing Hair to Share on Social Media
There are plenty of ways to market your salon on social media, and sharing photos of your work is a big part of it. Of course, your pics need to showcase your handiwork in its best light—literally and figuratively! They should wow your followers by looking...
Making Hairstyling Video Tutorials to Share on Social Media
Yes, you should be making hairstyling video tutorials and sharing them on your Instagram, Facebook, and other social media pages! This is just one of many ways to use video to market your beauty biz, and it's a powerful one! Reasons for Making Hairstyling Video...
Building Your Instagram Following: Tips for Beauty Workers
Instagram is undeniably one of the most important sites for marketing a salon or studio on social media. If you're not using it to build your personal brand and your customer base, you're missing out on a fun, effective opportunity. Of course, successful social media...
Helping Clients Feel More Comfortable Coming in for an Appointment
Businesses are starting to reopen after the initial lockdown phase of the coronavirus pandemic. Of course, the threat isn't gone, as we still haven't developed a vaccine, “herd immunity,” or effective treatments for those severely affected by COVID-19. Still, we have...
Using Discount Coupon Sites to Promote Your Salon, Studio, or Spa
As a beauty, health, or wellness entrepreneur, you're always looking for new ways to bring new business in to your salon, studio, or spa. And since your marketing budget is probably pretty tight, you're especially interested in methods that don't cost anything...
How to Stay Connected to Your Clients Through Quarantine
We're all doing our best to maintain as much interaction as possible in these trying times of closed businesses, social distancing, and quarantine due to the coronavirus pandemic. While we do our best to keep in touch with family and friends, it's also important not...
Tips for Creating a Loyalty Program for Your Beauty or Wellness Biz
Creating a loyalty program for your hair salon or other type of beauty, health, or wellness studio is a powerful way to increase your income. But it takes some planning to design a customer loyalty program that not only do your clients sign up for, but one that...
10 Tips for Increasing Business at Slow Times in a Salon, Studio, or Spa
Hair salons and many other beauty and wellness businesses have fairly predictable spikes and dips in bookings over the course of the year. The down times can be a bit rough financially, but with some preparation and a proactive approach to getting more appointments,...
10 Holiday Season Marketing Tips for Salons, Studios, and Spas
November and December are great months to encourage people to visit your beauty, health, or wellness business. They’re in a spending frame of mind, they’re interested in looking and feeling their best for family gatherings and office parties, they’re searching for...
10 Ideas for Using Video to Market Your Beauty or Wellness Business
Today, video is well established as one of the best-performing online content formats on websites, social media, and in email messages and newsletters. Video often gets considerably more click-throughs, views, likes, comments, shares, and backlinks than written...
12 Tips for Marketing a Salon to Men and Getting More Male Clients
It’s a common misconception that men don’t give much thought to hairstyling and other beauty services, and that they aren’t willing to spend much money on them. They do, and they are, provided they see the value. This misconception creates great opportunities for hair...
5 Common Reasons Why Beauty and Wellness Clients Don’t Rebook
Anyone who works as a hair stylist, nail tech, esthetician, cosmetologist, massage therapist, tattoo artist, or other beauty, health, or wellness professional understands the need to build up a base of regular clients. A steady flow of repeat business is the key to...
12 Free Ways to Market a Salon, Studio, or Other Beauty Biz
Hair stylists, estheticians, tattoo artists, and other beauty professionals rely heavily on word-of-mouth from happy clients to bring in new business. And it’s definitely one of the best forms of marketing out there. As an added bonus, it doesn’t cost a cent—just the...
How to Get More Good Reviews for Your Beauty or Wellness Business
There really isn’t any better way to get more clients for your styling, esthetician, massage, tattoo, or other beauty or wellness business than referrals and word-of-mouth marketing from existing clients. And the reason is simple: People are far more trusting of...
An Introduction to Facebook Advertising for Beauty and Wellness Businesses
Have you thought about using digital advertising to reach new clients for your salon, spa, tattoo parlor, or other beauty, health, or wellness business? You’ve probably heard it’s much more cost-effective than traditional offline forms of advertising. And this is...
Tips for Addressing Negative Reviews from Salon, Studio, or Spa Clients
Online customer reviews can be a powerful form of marketing and PR. Prospective clients of your beauty, health, or wellness business are likely to at least skim some reviews and ratings on sites like Yelp, Google, and Facebook. And consumers generally consider user...
12 Top Tips for Marketing a Salon on Social Media
We probably don’t need to tell you, but competition among salons is steep. Not every gifted stylist or other beauty professional is also a naturally talented or experienced marketer. But once you embrace your entrepreneurial spirit and are running your own beauty...
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