If you’re a beauty professional planning to open your own salon or studio, consider focusing on niche clientele with one or more of the many licensed cosmetologist specialties. By making a name for yourself and building a reputation in specialized services, your business often grows faster than it would as a generalized service provider.

 

Benefits of Specializing

It might sound counterintuitive. Many new entrepreneurs think they have to cast the widest net possible to catch the most customers. It sounds right in theory, but in practice, a specialty helps you deliver service with the highest level of expertise, it drives word-of-mouth referrals, and it lets you more effectively create and target marketing campaigns and materials. And just because you specialize, that certainly doesn’t mean you can’t offer other services, too.

 

Choosing a Specialty

Spend some time thinking about which of the licensed cosmetologist specialties hold the most appeal for you personally. But also do some research about the immediate area where you’re opening your beauty business. Identify service areas that are the most saturated locally, and look closely for opportunities where competition is relatively low.

 

Licensed Cosmetologist Specialties to Consider

  • Hair coloring specialist
  • Updo expert
  • Extensions expert
  • Curly hair specialist
  • Men’s barber or stylist
  • Children’s stylist
  • Senior hair care specialist
  • Lash and brow specialist
  • Nail specialist
  • Esthetician
  • Makeup artist
  • Trichologist (a specialist working with clients who have hair or scalp problems)

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